A Conscious retail brand
coming your way soon
based on the principles of :
Social Upliftment
Conscious Consumerism
Zero Waste fashion upcycling our unique South African heritage
Ruhi Conscious Retail is the commercial brand of the Lightworkers' NPO (158-906) Sewing Co-operative. A uniquely South African brand, Ruhi brings together an Indo-western clothing range and Afro-inspired household wares range to create a brand with purpose.
As a social enterprise, a percentage of our profits is reinvested in our Co-operative and other Lightworker Initiatives in marginalised communities.
The Ruhi brand embraces the approach of "conscious consumerism". This means that our purchasing practises are driven by a commitment to contribute to a positive social, economic, and environmental impact. We believe that through conscious shopping, we can help make the world a better place.
Upcycling sarees into unique Indo-western clothing and accessories is one way we achieve this goal. By purchasing any of our retail products, you are supporting the work of Lightworkers and women entrepreneurs, while also helping to preserve the environment. Thank you for joining us on this journey!
Our Story
Videshni Naidoo-Singh
Prevashni Naidu
Nerena Ramith
The Ruhi Sewing Cooperative
"As a retrenched, single mother of 3 children, I am blessed to have the sewing group to go to - it' my meditation to deal with life's challenges"
Wisani
"I am so grateful to be able to earn an income after being retrenched during the Covid pandemic. I can continue to support my family and extended family"
Margaret
"I love the fellowship and the ability to learn a skill and make an income from the work I am doing through the project. I'm ready to start the next chapter of my life"
Johanna
"I was a part of the Love and Hope Lightworker initiative when I joined the sewing group, and I love being a part of it! I also established a business selling second hand clothing with their support"
Charlene
